LRC #6: Education or Marketing?

Does advertising influence you?


Presented by Dr Peter R Mansfield

Lactation Resource Centre Seminar for Health Professionals
"Milk, Health and Love".
Recorded 1st March 2007 Geelong.
Audio only mp3 version 33.41 mins, 11.9 MB


Dr Peter Mansfield is a General Practitioner in Willunga, South Australia and the Founder and Director of Healthy Skepticism Inc.
Healthy Skepticism aims to improve health by reducing harm from drug promotion. 
Peter is also a Lecturer in the Discipline of General Practice, University of Adelaide.


This presentation dicusses:
    •    Sources of useful insights about drug promotion
    •    Exposure to promotion does more harm than good.
    •    Does advertising influence you?
    •    Corruption or Unintended Bias?
    •    What are the disadvantages of human decision making?
    •    Decision Shortcuts
    •    Options for individual health professionals

Healthy Skepticism www.healthyskepticism.org

(sorry for any confusion, LRC #4 and #5 are not yet available)
Produced by the Australian Breastfeeding Association

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